June 22, 2023

How Brian Smith started and grew UGG to $2 Billion

Join me in this captivating episode as I sit down with Brian Smith, the founder of UGG, who opens up about his entrepreneurial journey, the challenges he faced, and the incredible story of how UGG became a household name. We dive deep into the importance of branding, perseverance, resilience, and patience, as well as personal growth and self-awareness essential for success in business and life.

 

In our heartfelt conversation, we also discuss the crucial role of maintaining a positive mindset and the power of love, gratitude, and beauty in overcoming setbacks. Brian shares his inspiring experience of selling his business at the perfect time and merging with a competitor to form an even stronger company, highlighting the value of self-awareness in recognizing our strengths and limitations.

 

This episode is packed with inspiration and insights for entrepreneurs or anyone striving to lead a more fulfilling life. So tune in and let's explore the powerful lessons of staying authentic to our brands, values, and selves, showing how these principles can set us apart from the competition and bring lasting success.

Brian Smith Profile Photo

Brian Smith

Founder of UGG Boots / Motivational Speaker / Author of “The Birth Of A Brand”